Social Media Engagement: Where Did Everybody Go? 

 

Social media engagement of epic proportions is kind of like the marketing equivalent of locating  the fountain of youth.

It can be the Holy Grail of your online business success. If it were that easy to achieve perfectly delivered social media strategies with a huge return on sales for minimal marketing budgets, everyone would be doing it.

So, where did they go? In an ideal world, we'd all be on our own private island in The Bahamas paddling alongside their swimming pigs, but alas, if your content is engaging and your imagery of excellent quality, there is a reason why followers may seem to be dropping like flies... 

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If you’ve been feeling recently like your online social media presence has been reminiscent of the dating pool for over 30’s (a lack of interesting engaging people and the distinct feeling that metaphorical tumbleweed is rolling by), then fear not! It’s not you, it’s that pesky Instagram algorithm. 

Every other month or so, Instagram updates its algorithm to make updates to their service.

This can be for a myriad of reasons. One being that they are launching new features, another being that they are purging Instagram. Remember when it made headlines news that celebrities such as Kim Kardashian and Justin Bieber lost millions of followers overnight? That's why. Instagram exterminated millions of fake accounts.

As a social media manager, I can usually see the tell-tale signs of an Instagram update within hours, as the most noticeable head's up is usually a significant drop in the usual average likes per post my clients start getting. 

In August, I saw a drop from the usual average number of comments my clients were getting per post. This is a huge annoyance, because we all know that an image with 300 likes and no comments looks fake.

Regardless of how many followers you have, you really want to have a minimum of 10-20 comments per post. 

Unless you’ve been sleeping under a social media-proof rock for the past few months, you will have heard some concerns raised over fears of Instagram being turned into the next money-making machine equivalent of Facebook, where posts are purposefully hidden from your followers unless you plough money into boosted posts and digital marketing ads. 

When this business move was made by Facebook some years ago, it eventually saw many small businesses leave the platform and/or boycott them entirely from their social media marketing activities, instead opting to focus their digital marketing efforts on more open and cost effective platforms like Instagram. 

The only question in my head right now is, if Instagram do take the Facebook route, where are people going next? My guess - an open video sharing platform using a similar concept to  Instagram that may or may not have come to fruition yet. 

How to slay the Instagram algorithm beast 

  1. Like a minimum of 100 posts from the Instagram comments you follow daily
  2. Comment on a minimum of 100 posts on Instagram per day - focus on accounts that engage with you the most and/or share similar interests who are more likely to comment back. For the love of all that is sacred, PLEASE do not delegate such tasks to companies or individuals who regurgitate generic comments on your behalf across hundreds of Instagram posts ever day in the hopes of getting a few comments back.  In short, they humiliate your brand. How? A journalist friend of mine posted a horrendous image of Puerto Rico during hurricane Irma - an area completely destroyed with people who'd lost their homes in complete distress. The sheer volume of obvious generic comments was astounding, but also ridiculous. What sane person would comment ‘Looking great in this image’ with a thumbs up next to such a national disaster? They don’t work. Don’t do it.
  3. Introduce an engagement post weekly which encourages users to comment on your post, or even better, tag someone to make your brand more visible. This could be as simple as posting an inspiring post motivating people to ‘tag a friend you’d love to be here with now’ or ‘tag a friend who needs this product in their lives’ and a Follow Friday image along with the added benefit of inviting users to introduce their brand in 4 words and/or tag an Instagram account that inspires them.

Visit my Instagram page for more tips and ideas here. 

 

 

 

sophie gets nominated for the liebster award

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As we know, success in the online world is all about reputation. So, obviously super flattered and honored to be nominated for The Liebster Award which is all about discovering the best new blogs. 

Firstly, thank you to the founder of http://lavenderluva.blogspot.com.ng for nominating me - you rule! Secondly, read on for my answers to her questions and my nominations. Thank you please. 

  • Why did you start blogging? I work mostly within fashion, music, beauty, social media and SEO - blogging is a must-must

What is your goal as a blogger? To share my social media expert tips while networking and having a lot of fun along the way...
Is blogging your hobby or a job? Both. It's a necessity for my line of business and the brands that I work with in terms of SEO and brand awareness. I've been lucky enough to write for some of the biggest brands in the world, but also, it's just kind of a super fun hobby that happens to be a passion of mine that allows me to share everything I've learned along the way to help others too. 
How do you promote your blog? Thankfully, I've built enough recognition in the field to drive a lot of traffic organically via engaged followers across my social media pages. 
Do you make money off your blog? If yes how do you do it? No. I'm a certified/published journalist, editor, columnist and social media expert. Anything I share via my blog or social media are products, venues or services I've experienced (or been invited to try) and genuinely love. I do get social media marketing customers via my blog though, so that's a yes and no answer...
Have you ever won other blog awards? I've never entered. The majority of my week is spent managing campaigns for clients or making the most of the little time I get with family/friends, so my own stuff (like a plumber whose own plumbing is always rubbish...) formerly took a back seat. 
What is your advice for new and upcoming bloggers? Find your niche - find something you're passionate about, make it unique and own it. 

FYI I write this as I'm under mandatory evacuation order in Miami, nervously awaiting Hurricane Irma who is rumored to obliterate us and the city we know and love. What can I say? I like to be productive, and being so keeps me out of mischief (mostly...) 

My nominees: 

1. Danny Brown - cool dude

2. Jenn Herman - perfect for social media beginners

3. The Fashion Poet - flawless fashion blog

4. Social Media Examiner - The how-to for all social media enthusiasts

5. Antonia Burrell - my favorite beauty handbook

6. Josh Steimle - favorite Forbes blogger and personality

7. Priya Chandel - be prepared for serious travel and life envy

8. Forma Studios - I'm just obsessed with signature custom concrete designs - #housegoals

9. Vero Yoga NYC - because I need more yoga and relaxation in my life

10. Dustin Constantino - this branding agency is going places... 

My questions for you, nominees:

1. What's the most important lesson you learned along the way about blogging the hard way, and why?

2. What's the weirdest thing about you that you've never told anyone? 

3. IF you could start your life all over again, what would be your No.1 game plan for launching a killer blog? 

4. Where are you right now? And what are you doing as you write this? Be honest (within reason - keep it PG)

5. If you could write about one thing all day/every day for the rest of your life, what would it be - and why? 

Sophie gets nominated for the liebster award 2017

award.jpg.png

As we know, success in the online world is all about reputation. So, obviously super flattered and honored to be nominated for The Liebster Award which is all about discovering the best new blogs. 

Firstly, thank you to the founder of http://lavenderluva.blogspot.com.ng for nominating me - you rule! Secondly, read on for my answers to her questions and my nominations. Thank you please. 

  • Why did you start blogging? I work mostly within fashion, music, beauty, social media and SEO - blogging is a must-must

What is your goal as a blogger? To share my social media expert tips while networking and having a lot of fun along the way...
Is blogging your hobby or a job? Both. It's a necessity for my line of business and the brands that I work with in terms of SEO and brand awareness. I've been lucky enough to write for some of the biggest brands in the world, but also, it's just kind of a super fun hobby that happens to be a passion of mine that allows me to share everything I've learned along the way to help others too. 
How do you promote your blog? Thankfully, I've built enough recognition in the field to drive a lot of traffic organically via engaged followers across my social media pages. 
Do you make money off your blog? If yes how do you do it? No. I'm a certified/published journalist, editor, columnist and social media expert. Anything I share via my blog or social media are products, venues or services I've experienced (or been invited to try) and genuinely love. I do get social media marketing customers via my blog though, so that's a yes and no answer...
Have you ever won other blog awards? I've never entered. The majority of my week is spent managing campaigns for clients or making the most of the little time I get with family/friends, so my own stuff (like a plumber whose own plumbing is always rubbish...) formerly took a back seat. 
What is your advice for new and upcoming bloggers? Find your niche - find something you're passionate about, make it unique and own it. 

FYI I write this as I'm under mandatory evacuation order in Miami, nervously awaiting Hurricane Irma who is rumored to obliterate us and the city we know and love. What can I say? I like to be productive, and being so keeps me out of mischief (mostly...) 

My nominees: 

1. Danny Brown - cool dude

2. Jenn Herman - perfect for social media beginners

3. The Fashion Poet - flawless fashion blog

4. Social Media Examiner - The how-to for all social media enthusiasts

5. Antonia Burrell - my favorite beauty handbook

6. Josh Steimle - favorite Forbes blogger and personality

7. Priya Chandel - be prepared for serious travel and life envy

8. Forma Studios - I'm just obsessed with signature custom concrete designs - #housegoals

9. Vero Yoga NYC - because I need more yoga and relaxation in my life

10. Dustin Constantino - this branding agency is going places... 

My questions for you, nominees:

1. What's the most important lesson you learned along the way about blogging the hard way, and why?

2. What's the weirdest thing about you that you've never told anyone? 

3. IF you could start your life all over again, what would be your No.1 game plan for launching a killer blog? 

4. Where are you right now? And what are you doing as you write this? Be honest (within reason - keep it PG)

5. If you could write about one thing all day/every day for the rest of your life, what would it be - and why? 

Brunch Heaven: Green Eggs Cafe, Aventura.

Only when a friend recommended this cafe did I realize I'd passed it a million times before but had no idea what culinary delights were waiting to be discovered on the other side of the door. 

If you prefer to eat without being elbowed by nearby tables in over-packed popular trending brunch spots, you'll love the surprisingly spacious layout, delicious food, friendly servers and the atmospheric playlist looping rhythmic classics from the likes of Al Green and Aretha Franklin. PLUS, they'll put strawberries in your mimosas - what more could you want? LOVE. 

Steak & eggs with a cheeky mimosa 

Steak & eggs with a cheeky mimosa 

Miami Does Movement Getaway in Puerto Rico

It's Wednesday 4pm and I hear those oh-so delightful words 'Sophie, you're flying to Puerto Rico tomorrow for the Movement Getaway event in Puerto Rico.' 

Fast forward 20 hours of panic amongst a huge amount of laundry (don't judge), running to the bank for quarters for said laundry and using my bodyweight to close all of my unnecessary outfit options into a hand luggage bag I'm sure is shrinking, and we're on route to Fort Lauderdale to fly to San Juan.

After spending the first evening and the following day on a culture expedition and bar hopping around the old town, Movement Getaway kicked off on Friday night at Vivo Beach Club powered by Medalla Light.

 

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Amongst a recurring power cut and confusion between attending DJ confirmations and sponsorship freebies, the crowd honestly didn't care. The tone was set when we bumped into a huge crew from Miami; Miami is here to takeover Movement Getaway!

 

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Both nights were danced away to a symphony of dirty house beats possibly a collection of some of the coolest and nicest people I've ever met.

 

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The verdict: Movement Getaway rules, Miami troopers go hard and I want to move to Puerto Rico! 

THE U.S. FILM FESTIVAL GUIDE 2016

The U.S. film festival season is an exciting time for fresh and established talent to come together; not only to share their talents but also to network with the film industry elite.

As detailed in my monthly column, one rising star to definitely watch out for is Sasha Wilhem.  Actress and film producer Sasha makes her debut at the U.S. film festivals this year, with her Indie film The Mechanism of Suspended Time

Click on the image to read the full article, and click the link below to watch Sasha's big screen debut. 

Click here to watch The Mechanism of Suspended Time

Secret bar launch at Hotel Faena

A hidden treasure in the heart of Miami Beach, the 'secret bar' at Hotel Faena threw a very special insider preview party last week, hosted by Miami's VIP superstars Gabriel Deluz and Oscar Correa. 

 

In addition to being one of the most beautifully stylish venues Miami has to offer, the service is fantastic and the mixologist behind the secret drinks menu produces some seriously enchanting cocktails.  

Should you ever find yourself ever invited to one of these seriously exclusive events, I'd have to recommend trying the Faena Spritz, which is very Romeo and Juliet.  

Prepare for an evening of beautiful surroundings and beautiful people! 

The alluring Faena Spritz 

The alluring Faena Spritz 

For VIP table bookings see Gabriel's Instagram for details here

E11even Miami

As Miami’s first 24-hour ultra club filled with Cirque style performances, aerialists, choreographed go-go dancers and exotic acts, E11even is a force to be reckoned with on the Miami party scene.

On arrival, the very lovely GM Elena welcomed us to the roof terrace restaurant, along with a beautiful and friendly waitress, armed with delicious cocktails and some Tapas food. 

I have to recommend sampling the delicious Lychee cocktails on the roof terrace with a sweet and tasty shisha, whilst soaking up some old school RnB tunes and the magnetic atmosphere.

Inside the venue, your eyes will be treated to all types of performances, along with private rooms for bachelor or birthday parties.  If you’re lucky enough to be celebrating such a life milestone event in Miami, I cannot recommend E11even enough as the perfect venue to let your hair down and have one of the best nights of your life…

Thank you to the amazing E11even team who ensured we had an incredible evening; the team who will make you feel completely at home and ready to take on a 24-hour party challenge, alongside an equally cool non-pretentious crowd. 

See you soon E11even!

Sx

The Miami Beach Edition

A boutique hotel set on 3.5 acres of private terrain, Edition is an unexpected hidden treasure in Miami Beach.  Every detail has been considered, commencing on your arrival into their signature scented lobby, to their impeccable and personal customer service delivery at The Miami Beach Edition. 

Edition is the very epitome of luxury without a pretentious environment.  

You'll find everything you need at Edition, whether you are traveling alone or with family, with amenities including a nightclub (Basement), an ice-skating rink, bowling alley, gym and a breath-taking tranquil Spa. 

Edition is very popular with locals and has certainly become my new favorite spot to hang out for food and drinks.  I definitely cannot recommend a stay, or at list a visit, to Edition enough, and would like to thank the staff for ensuring I had an excellent stay. 

 

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Santorini by Georgios at The Hilton Bentley Hotel

Located ideally on South Beach next door to Nikki Beach, Santorini by Georgios at The Hilton Bentley Hotel offers the best Greek food in Miami, hands down, no competition.

 

The evening lighting around the swimming pool creates the perfect ambience for a romantic or casual meal with friends.

 

Our Octopus and Spanakopita (spinach pie) were cooked to absolute perfection, accompanied by a deliciously authentic Greek salad.

 

Round two delivered exquisite lamb and prawns, again cooked perfectly, accompanied with seasoned vegetables.  I’m not sure I’ve ever shoveled food into my mouth so fast, but the flavors are so divine you can’t help but try to finish every last morsel on your plate.

 

 

Our waitress, Sonia, provided a very friendly and flawless service, whilst head barman Nick made us some incredible cucumber cocktails, as well as a very special watermelon cocktail which was simply glorious…

 

Owner Georgio provides a very personal service and ensures all of his guests’ dishes are cooked not only to perfection but that they’re also having a great time.

 

I could recommend anything on the menu, but my favorites would have to be the lamb and the prawns, actually, I can’t decide, I loved it all.  The servings are very generous, so we took the little remainder we had home in a doggy bag. 

 

I can’t recommend this restaurant enough, especially as the pricing is very reasonable considering Santorini is located on South Beach and 1st Street.  Check out their website here. 

 

A huge thank you to the Santorini staff for an unforgettable dining experience.  See you soon!

 

Sx